I was strongly tempted not bother writing up a review of this product, on the grounds that I can’t imagine anyone actually buying any of it, but I kept thinking of more things I wanted to say, and so, well, here we are.
First of all, let me just congratulate the authors of the 24/7 fat loss scam for producing the very first product I have ever encountered that not only fails to cause fat loss, but can actually result in people gaining weight while they diet. That’s because of one, very simple rule, that these people seem to have completely missed: To lose weight, the amount of energy going into your body (yes Joel and Craig, “calories” means “energy”) must be smaller then the amount of energy going out of your body. If there are more calories going into your body then are being used by your body, the extra calories stay in your body. They don’t magically disappear, no not even if you “optimize your metabolism” or “address your internal hormone environment”. “hormone optimization” makes a nice buzz-phrase, but unfortunately doesn’t mean much else.
Let me illustrate this with a simple example. I’m looking at their site right now, and I see they are claiming that their diet can cause you to lose 7 lbs in 4 days. Let’s look at that for a minute. A pound of fat stores about 3,500 calories. That means that 7 lbs of fat has 7 * 3,500 = 24,500 calories. Divide that by four days, and you get 6,125. That means to lose 7 lbs in 4 days, you would need to use SIX THOUSAND more calories each day then you eat. That may not seem like too much, but think of it this way: an hour of good cardio, for instance running or swimming, something that uses your whole body, will burn about 500 calories. Less strenuous activity uses burns around 200-300 an hour. But even if you somehow pushed this up to 600 calories an hour, maybe by running uphill carrying heavy weights, it would still take you more then 10 hours to use that 6,125 calories. An average person usually burns about 1000-3000 calories per day just doing nothing; this is call the basal metabolic rate, and generally matches the amount that you eat. So yes, if you ate nothing during the day, you could cut down the amount of exercise needed, but it would still be at least 5 hours of hard exercise.
So look at it this way: to lose the amount of weight he promises you can, just by pure and simple physics, you would need to eat nothing and exercise for 5 hours every day. Can you do that? I don’t know about you, but I don’t think I could go four days without food – much less four days without food, while jogging 5 hours each day!
This is simple, grade school physics: Energy in = Energy used + Energy stored. There is just no way around it. If you eat more, energy in goes up, and so either energy used or energy stored must also go up. The body is an amazingly efficient machine, that doesn’t use any more energy then it needs. Trying to cheat it with ‘hormone balancing’ – whatever that means – is just not possible. Even if you could somehow double your metabolic rate, the energy used has to go somewhere. And if its not going out into exercise, but it’s not being stored either, there’s only one place for it to go – heat. The energy stored in a pound of fat is enough to boil a cup of water. Do you really want that amount of heat building up in your body? You know what, go try it right now. Boil a cup of water, and then drink it – no letting it cool, just drink it straight down. I’ll wait.
Well, you’re still reading this, so either you didn’t try it or you’re checking out my site from the hospital, in which case I applaud your gullibility, and this just might be the right diet for you! Well done you crazy, crazy person you. Anyway, I trust you get my point: don’t trust people who say they can make you lose weight by turning your body into a furnace. There’s no way it could work, and thank god for that, because if it did it would probably kill you.
If after all that you want to see for yourself just what they are offering, fell free to click this most elegant and finely-crafted link. It opens in a new window. If you’re looking for a serious, workable diet, you might want to take a look at my other reviews – there are some good ones out there. Not this one, though. This one’s a scam.